I decided to use this image for my paper. An important thing to consider for this image is the context it came from. It is from Dove's Campaign for Real Beauty. This particular image is from a video they made called Evolution. The woman starts as she looks on the right side and even after makeup artists and hair stylists transform her, the video continues to show her makeover as a computer editing program stretches her neck and enlarges her eyes and mouth. As the video closes the words "No wonder our perception of beauty is distorted". This has proved to be a very effective marketing campaign because it's widely discussed and instead of showcasing a new product it discusses an issue in our culture.
No comments:
Post a Comment